PHP, WordPress, Laravel, TypeScript, and technical SEO systems.
I build and debug the implementation layer: diagnostic plugins, workflow tools, AI-assisted automations, local model workflows, crawl/indexing cleanup, conversion tracking, performance fixes, and practical internal systems.
Web/software systems
21+ years
Technical SEO
13+ years
WordPress / WooCommerce
13+ years
Laravel
Current public proof app
Featured Work
Proof before claims
Public plugins, demos, technical systems, and anonymized implementation-heavy cleanup work.
IndexLane Crawl Fetch Inspector
Read-only WordPress diagnostic plugin for crawler-facing HTTP status, redirects, canonicals, robots directives, JSON-LD counts, response time, dev/staging residue, and CSV evidence.
PHP, WordPress, wp-admin, HTTP diagnostics, CSV export
Shows practical WordPress/PHP product work and crawler-facing technical SEO diagnostics.
WPFixPath Redirect & Internal Link Auditor
Read-only WordPress plugin for finding broken, redirected, old-domain, and staging-domain links inside post, page, and product content, with source-page evidence and CSV export.
PHP, WordPress, content scanning, redirects, CSV export
Shows migration cleanup, internal-link QA, and source-backed handoff discipline.
Safe WebP Queue
Convert WordPress Media Library images and generated sizes to WebP locally, with originals kept, safety checks, skip reasons, CSV export, and optional frontend serving.
PHP, WordPress, wp-admin, GD, Imagick, Media Library, WebP, CSV export
Shows practical WordPress/PHP plugin work around media performance, server capability checks, batch processing, safe file handling, and evidence-first UX.
ReachLog
Outreach and operations tracking system with target tracking, dedupe protection, reply/status/follow-up state, CSV import/export, and human-controlled action queues.
Next.js, TypeScript, workflow state, CSV import/export, dedupe logic
Shows stateful workflow tooling instead of spreadsheet chaos.
ILCrawler
Technical SEO crawler/audit system with crawl setup, rendered checks, Lighthouse evidence, issue generation, exports, and review UI.
Docker, FastAPI, PostgreSQL, crawler workflows, Lighthouse
Shows technical SEO diagnostics, evidence capture, and implementation-oriented audit workflow.
Core Web Vitals Fixture Lab
Controlled examples for performance/CWV reasoning, including layout, script, image, and rendering problems.
HTML, CSS, JavaScript, Lighthouse, performance diagnostics
Shows controlled debugging and performance explanation.
Scope
What I work on
Implementation work where systems, diagnostics, data, and handoff quality matter.
WordPress / PHP diagnostics
Crawler-facing HTTP checks, plugin diagnostics, migrations, WooCommerce cleanup, redirects, and CSV evidence.
Laravel / backend systems
Blade apps, Eloquent models, validation, mail flow, tests, and boring deployment-ready conventions.
TypeScript / workflow tools
Operator interfaces, dedupe logic, CSV import/export, state tracking, and human-controlled queues.
AI / automation systems
Local LLM and diffusion workflows, model API wrappers, review queues, multi-step rewrite/QA pipelines, and human-controlled automation.
Technical SEO / analytics cleanup
Crawl/indexing fixes, Core Web Vitals diagnostics, GA4/GTM QA, and conversion signal cleanup.
Operating Style
How I work
The useful output is a verified change, a clear finding, or a clean next step.
Evidence first
Start from observable behavior, source URLs, logs, screenshots, exports, or repeatable checks.
Bounded scope
Define the affected surface and avoid turning cleanup into an open-ended rewrite.
Production-safe changes
Prefer small, reversible steps with verification before and after the change.
Clean handoff
Leave source-backed notes, CSVs, issue lists, or implementation context that someone can use.
Need implementation-level cleanup?
Send the URL, symptom, and what needs to be changed or verified.